Marketing Consultancy and Software Development
Advertising That Gets Results
MPB International Limited works with advertisers to optimize and grow online marketing campaigns. Our process is simple and effective as MPB drills down into each client’s marketing campaigns to address copy, funnel and conversion optimization. We then test, modify and achieve performance before growing the ad spend based on verified ROI in three key areas:
Social Media
There was a time when Facebook advertising was the new kid on the block. Now if you aren’t deep into Facebook and other social media advertising then you are missing the mark completely. Facebook’s ability to offer demographic specificity beyond its CPC competitors can work to an advertiser’s advantage, but only if they understand their own target. MPB helps clients reverse engineer their client to understand where they came from in the first place, which allows us to leverage Facebook’s data-focused advertising solutions. Beyond Facebook we integrate other social platforms based on what fits the client. Social media advertising and viral marketing techniques are no longer the future of online advertising, but rather the present.
Email marketing remains one of the best formats for growing a marketing campaign if executed properly. MPB helps to identify specific email lists from proven, reliable sources that maintain an engaged following in your target market. Because the sender is a trusted content provider to the end user, your marketing can achieve unmatchable conversion rate. The trick is in identifying, testing and optimizing the source in combination with the marketing funnel.
Search Engine Optimization
The days of SEO being in-trend has come and gone, and the new age SEO process looks nothing like its earlier version. Today SEO is social, it is Youtube, it is news, and it is quality links and true-to-content organic traffic. This is all good news for MPB and our clients as we specialize in executing in this new age of SEO while our competitors are stuck in the SEO stone age.